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What to contemplate when redesigning a web site


Freshen-up or full makeover?

Is your web site feeling a bit of stale and outdated? Maybe your gross sales are stagnant? In the event you answered sure, it is perhaps time for a web site redesign. And whereas redesigning a web site might sound daunting, with the proper pre-work and a stable plan, any small enterprise proprietor can reap the advantages of a web site overhaul.

A web site redesign can assist you breathe new life into your web site, revive your gross sales, and convey you new purchasers.


Nonetheless, there are a couple of key issues to contemplate earlier than you embark on a web site redesign journey.

On this article, we’ll cowl:

Let’s get began!

When is the proper time to revamp your web site?

First, let’s speak about timing. Redesigning a web site is an funding in your enterprise — an funding of time and, usually, cash. So that you need to make certain now’s the time for a web site redesign. Take a detailed have a look at your present web site and ask:

Is it recent?

In case your web site feels stale — particularly if you have a look at it in opposition to competitor websites — and it’s been a number of years for the reason that final overhaul, it’s a good suggestion to revamp your web site. This provides you the proper alternative to modernize the design and guarantee your web site seems to be skilled.

Are your gross sales stagnant?

In case your gross sales have slowed otherwise you’re not getting sufficient shopper inquiries or new leads, this could possibly be an indication that your web site is difficult to navigate or that your guests can’t discover the knowledge they need. Redesigning your web site will allow you to make your web site simpler to make use of in addition to enhance your conversion fee.

Is it present?

In the event you’ve pivoted your enterprise and your web site nonetheless lists providers and merchandise you now not supply, it’s time to embark on a redesign journey. By redesigning your web site, you’ll be capable of checklist the present providers and provides and remove customer confusion about what you present.

Tips on how to method redesigning a web site

On the subject of web site redesign, you may go for a minor web site refresh or tackle a whole redesign.

Web site refresh

Because the identify implies, a web site refresh refers to creating minor adjustments and updates to the content material that’s already there. This could embody altering up the images used on the web site or updating your coloration scheme.

A web site refresh is advisable if you’re usually blissful together with your web site nevertheless it may use a recent coat of paint. You may full a web site refresh comparatively rapidly.

If solely a handful of pages want updating, you’re higher off selecting to refresh your web site.

Two people sitting at a computer desk viewing color swatches

Web site redesign

In contrast to a web site refresh, redesigning a web site is extra concerned. It means fully altering the appear and feel of your web site in addition to writing new copy, changing pictures/movies, and arising with a brand new web site construction for simpler navigation.

A web site redesign can take weeks, perhaps even months, relying on the dimensions of your web site.

But when your web site will not be bringing you gross sales or your conversion fee is low, then it’s higher to decide on the web site redesign choice to offer your web site a brand new life.

What to contemplate when redesigning a web site

Now that you already know in case your web site wants a refresh or a redesign and when you must redesign your small enterprise web site, let’s speak about what you want to bear in mind.

1. Carry out a web site audit

First issues first — audit your present web site. This can make it easier to decide if you could redesign the whole web site from scratch or just replace a couple of key pages. A number of parts to look out for embody:

  • The variety of pages you could have and if they’re nonetheless related to your provides
  • Outdated web site copy
  • Damaged hyperlinks that should be redirected to new or present pages
  • Your web site site visitors and guests so you may evaluate the outcomes of your redesign

You can also create a web site survey and ask your present purchasers and prospects to fill it out. It is a good solution to get a firsthand account of how your audience makes use of your web site and what they wrestle with.

2. Determine your web site objectives

Resolve what function your web site has in your general enterprise technique. In different phrases, what would you like your guests to do as soon as they land in your web site? This may embody:

  • Signing up on your e-mail checklist
  • Testing your on-line store
  • Reserving a session name

Primarily based in your web site objectives, you may decide the client journey and determine what the call-to-action (CTA) needs to be on every web page of your web site. Make it as straightforward as doable on your web site guests to take that subsequent motion.

3. Resolve in your visible fashion

Subsequent, select the visible fashion on your web site.

Your web site ought to match the remainder of your model and enchantment to your audience.


It’s additionally a good suggestion to go to a couple of competitor web sites and observe types and options that encourage you. Simply bear in mind, your web site ought to uniquely symbolize your enterprise — no copy and paste allowed!

Alternatively, you may determine to go in the wrong way to face out extra. It is a good thought in case your market is overly saturated and also you need an edge over your opponents.

Editor’s observe: GoDaddy’s Web sites + Advertising and marketing answer makes it a snap to create a cohesive look throughout your web site, social media profiles, e-mail advertising and extra!

4. Collect all of your content material

So that you’ve received your visible fashion, you’ve determined in your web site objectives, and you already know precisely what must be up to date and altered. Now could be the time to assemble all of the content material you’ll want for the redesign.

This could embody:

  • New copy for all of the pages in your web site, together with buyer testimonials
  • New images — which may imply you could organize a photoshoot
  • Listing of instruments, plugins and different integrations that should be added to your web site

Time-saving tip: Ask for testimonials from glad prospects each time you full a job, fulfill an order, and so forth.

5. Resolve if you wish to DIY or rent a designer

Two people standing at a drafting table

Once more, redesigning a web site is an funding. Do you could have the time, cash, ability and/or willingness to study? Or would you relatively rent knowledgeable to do the heavy lifting?

With the do-it-yourself (DIY) method, you may redesign your web site utilizing a premade template or theme and substitute the content material with your personal. Or you may put money into a DIY web site design course that walks you thru the whole course of of making a web site from scratch (or extra from scratch).

Hiring a designer means you’ll work with knowledgeable net designer to finish the redesign. Whilst you’ll want to offer your designer with the content material on your web site, they’ll do a lot of the work — releasing up your time to give attention to what you do finest.

Each strategies include their very own set of professionals and cons. We’ll tackle these afterward, however understand that the ultimate alternative is dependent upon how a lot time you could have and the price range you could have obtainable. This brings us to the ultimate level you want to bear in mind when redesigning a web site — allocating a price range.

Associated: 7 explanation why it’s value investing in skilled web site improvement

6. Allocate a price range

As talked about earlier, you may select to do a web site refresh or choose for a whole redesign. Relying on the complexity of your undertaking, you could allocate the suitable price range.

For instance, when you’re fully redesigning a web site, you additionally want to consider whether or not you’ll rent knowledgeable copywriter or write the copy your self. Equally, when you want a model photoshoot, you’ll have so as to add that to the price of your web site redesign.

Plus, hiring a designer will probably be costlier than utilizing the DIY method — in order that’s one other factor to bear in mind in the case of your redesign price range.

Execs and cons of redesigning your web site your self

Utilizing the DIY method to revamp your web site is definitely a viable technique. However as with the rest in life, there are professionals and cons.

Execs of DIY web site redesign embody:

  • You’ll lower your expenses by not hiring a designer, copywriter, photographer, and so forth.
  • You’ll get to know your web site platform in and out.
  • You’ll be capable of confidently replace your web site every time you could.

The draw back of redesigning a web site your self is that it may be fairly time-consuming, particularly when you’re a newbie.

Execs and cons of hiring a designer

In the event you don’t have a number of time in your hand, hiring a designer is perhaps your best choice.

Execs of hiring a designer embody:

  • Frees up your time so you may give attention to different duties in your enterprise.
  • You’ll find yourself with a novel web site that appears skilled.
  • Your web site will stand out and be arrange in a method that helps you attain your objectives.

The draw back of hiring a designer is that it may be an costly choice. Plus, some designers have an extended waitlist, which implies you might need to attend a couple of months on your undertaking to be performed.

Redesigning your web site with WordPress

In the event you’re utilizing WordPress to revamp your web site, you could have a few choices. You may choose for a whole redesign with a custom-coded theme. This selection will most likely be the costliest when you’re hiring knowledgeable designer.

Alternatively, you probably have the time and the need to study code, you may create a {custom} theme your self. Remember the fact that this may be fairly time-consuming when you’re a newbie coder.

Another choice is to make use of a premade WordPress theme as the bottom and customise it together with your colours, fonts and content material. This selection is sort of efficient because it means that you can redesign a web site rapidly and is usually cheaper, even when you’re hiring a designer.

Utilizing a web site builder to revamp your web site

With a web site builder, your redesign is usually a lot less complicated. Most web site builders use a drag-and-drop interface, which makes it simpler to finish the redesign your self. There’s additionally no sophisticated code so you may full the redesign a lot quicker.

Relying on the web site builder you employ on your web site, you might need to revamp the pages from scratch. Nonetheless, some web site builders include built-in templates so that you may simply want to change to a brand new template and add your content material, colours and fonts.

Redesign your web site with GoDaddy’s Web site Design Companies

Splash screen for GoDaddy Website Design Services

In case your web site is in dire want of a redesign, GoDaddy’s Web site Design Companies could possibly be an awesome answer. In contrast to many impartial designers, the GoDaddy design group provides a quick four- to six-week turnaround so you may launch your new web site rapidly. Plus, with greater than 20 years of expertise, you may relaxation assured that your web site will look polished {and professional}.

GoDaddy Web site Companies provides a variety of net design packages appropriate for web sites of all sizes, from easy web sites to on-line shops. Better of all, your web site will look nice on all units and be optimized for serps.

Let’s wrap it up

Redesigning your small enterprise web site may appear to be a frightening job. However as soon as you already know your choices and what steps are concerned, it’s so much simpler to place collectively a sport plan to revamp your web site.

To recap, you may redesign your web site utilizing the DIY method with the assistance of a premade theme or a course. Or, you may rent an internet designer to do it for you. Irrespective of which choice you select, preserve the next in thoughts:

  • Give your web site a radical audit to find out what content material and options want updating and what must be eliminated
  • Determine the first objective on your web site
  • Outline your visible fashion
  • Hold your audience in thoughts to make sure the redesigned web site nonetheless appeals to them

When you’ve accomplished the steps above, collect all of your content material and use the guidelines outlined on this article that can assist you redesign your web site. And if you wish to hand over the redesign to a trusted skilled, chat with certainly one of GoDaddy’s knowledgeable designers to create a web site that actually displays your imaginative and prescient.




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