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Stroll In another way – Re-Route Pageant 2022



Re-Route Festival 2022

Re-look and rediscover the sights, sounds and smells of Little India in a different way at Re-Route Pageant 2022. Picture: PLUS Collaboratives

If you happen to suppose you’ve seen sufficient of Singapore’s roads, lanes, landscapes, and again alleys for the reason that pandemic cooped us on our Little Purple Dot, suppose once more. PLUS Collaboratives, a husband-wife duo whose storied profession as a multi-award-winning design studio within the subject of experiential design, spatial design, graphic design, and visible communication, has an attractive proposition for fellow Singaporeans craving to discover Little India in its granularity and not-often seen cultures. The couple made up of Mervin Tan and Cheryl Sim are Artistic Director and Design Administrators respectively of the agency. Being co-founders of the corporate, their curiosity can’t be tamed particularly after they research how good design is linked to human behaviours. Tan was concerned in a variety of nationwide programmes equivalent to Singaplural in 2015 and 2016 the place he was the Pageant Director. He additionally took the reins of curating the multi-disciplinary experiences that launched the Singapore Tourism Board’s tourism marketing campaign referred to as “Ardour Made Potential”.

Re-Route Festival 2022

Cheryl Sim and Mervin Tan, Administrators of Re-Route Pageant. Picture: PLUS Collaboratives

Cheryl Sim’s forte delves into spatial design, graphic design, experiential design, and visible communication. Her tutorial background the place she holds a Grasp’s diploma in Structure has led her to mix visible communications with the fields of built-in design ideas for her shoppers and authorities work. One in all her famend works was creating an immersive print expertise for FujiFilm Enterprise Innovation referred to as “Insecta Iridesse” the place attendees explored tactility through the launch of the Ardour Made Potential model for the Singapore Tourism Board.

Come 16 September to 9 October 2022, the couple is bent on creating deeper meanings with historic websites by means of curated design experiences tempered with cultural parts. Dubbed “Re-Route Pageant”, the placemaking competition will provide experiential storytelling within the precinct of Little India. Supported by Singapore Tourism Board and DesignSingapore Council, the competition will lead attendees to witness and expertise how Singapore’s heritage may be expressed by means of a collective of artistic voices.

The three-week-long competition will host curated experiences, programmes, installations, and different design activations, permitting individuals to “detour”, and therefore “re-route” their regular routes to discover the world by means of a brand new lens or perspective. Attendees can acquire insights into Little India’s lesser-known historical past and oral anecdotes.

Re-Route Festival 2022

Yeo Buan Heng Liquor Retailer – Siblings David and Irene Yeo helm this quaint and rustic Yeo Buan Heng Liquor Retailer, positioned at Chander Highway. Picture: PLUS Collaboratives

Little India is greater than only a seedy, gritty zone as Plus Collaborative’s novel, design-led placemaking Re-Route Pageant will show you in any other case. This detour will lead you deeper into the world’s wealthy heritage and tradition. Whereas Little India is famend as a vacationer vacation spot, the Pageant will discover sudden routes tinged with a dose of serendipity. Tan opines, “As tourism steadily resumes within the post-pandemic world, we noticed the chance to gas the attraction of Singapore’s historic areas by means of home and worldwide tourism. This September, Re-Route Pageant focuses on Little India, which is well-known to many as a historic web site and a centre of facilities. Whether or not individuals head all the way down to Little India for a particular function or to discover heritage websites, guests are likely to solely consider particular areas with out totally appreciating the traits of the placement. The Re-Route Pageant intends to introduce story cores that can draw individuals into different areas of Little India and discover the untold histories of the world.”

Re-Route Festival 2022

Re-Route Pageant 2022 banner promotion. Picture: PLUS Collaboratives

The highlights of Re-Route Pageant are three areas the place historic narratives are explored. The journey for contributors will cause them to expertise artwork installations, actions, and performances by numerous creatives. Exploring the granularity makes the entire journey extra enthralling as you start to find that Little India is not only a “area”, however as a substitute, a cornucopia of various communities, tastemakers, artisans, and vibrant livelihoods.

Race Course

For the ignoramus, Race Course was as soon as a busy sports activities and leisure hub for Europeans who had a penchant for horse racing. The Colonial-style premises had been erected in 1843 and was referred to as Singapore Racecourse. You’ll hear anecdotes of its former glory the place the higher class of society equivalent to Europeans, Malay Sultans, and rich Chinese language would convene and benefit from the races.

New World Amusement Park

Right here, attendees will delve into the historical past of the New World Amusement Park which was as soon as an inexpensive and healthful leisure venue for the lots. The park was one of many first three amusement parks that proved to be a preferred hangout in Singapore from the Twenties to the Nineteen Sixties. It was once a spot the place completely different ethnicities would collect and benefit from the enjoyable honest vibe, the place boxing matches, getai and operatic performances, dance halls, and cabaret exhibits wooed the crowds from all walks of life.

Serangoon Highway

The wealthy historical past of Serangoon Highway is explored as contributors will get to know how this street was integral to the event of Little India the place it was bustling with commerce. Being one of many earliest roads inbuilt Singapore to function a hyperlink between the settlements on the town and Serangoon Harbour, you’ll get a first-hand clarification of how this predominant thoroughfare served as an essential conduit for companies and trades to flourish. You’ll get to listen to how the world was well-known for its brick kiln commerce again within the 1820s, alongside cattle farming which was sorted by Indians. The explorative route will deliver to gentle how from 1860 to the Seventies, a bounty of industrial-led trades equivalent to wheat-grinding sheds, sesame oil presses, rattan works, rubber smokehouses, and pineapple factories thrived.

Tasty Excursions

Re-Route Festival 2022

Come savour Pani Puri – one of many lesser-known cuisines from India. Journey into Little India’s meals tradition. Picture: PLUS Collaboratives

Extra than simply pratas, the Re-Route Pageant will even place an emphasis on meals the place you get to discover Pav Bahji, Pani Puri, Momos, and extra. You’ll be able to finish the day with a chic cocktail served by the trades of Little India by Olibier Rooftop Bar.

For every spotlight, a gaggle of Singapore creatives will deep dive into the world’s historical past and clarify the lesser-known historic anecdotes of Little India. Supplemented by themed experiences, design fixtures, actions, performances, and installations, contributors discover these “re-routes” extra immersive and insightful. The Re-Route Pageant will even work with small enterprise house owners positioned inside Little India, to advertise and improve the group that makes the placement one-of-a-kind.

Re-Route Pageant tour tickets will likely be out there for buy quickly. Ticket holders will get to expertise curated experiences from collaborating creatives equivalent to Antz Chong, Bynd Artisan, Feral studio, NextofKin Creatives, Studio Asobi, and plenty of extra. Guests may also buy occasion merchandise in addition to style culinary delights specifically created for the Re-Route Pageant. For extra info, go to: https://reroutefest.com/

The Re-Route Pageant is a part of Asia’s premier design competition – Singapore Design Week (SDW) going down from 16 to 25 September 2022 the place key competition pillars equivalent to Design Futures, Design Market, and Design Impression will likely be explored and offered. Extra info may be discovered at https://sdw.sg

There will even be FIND – Design Truthful Asia, a part of the anchor occasions for Singapore Design Week. Extra info at: https://www.designfairasia.com/





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